Academic Network
 

Articles for June, 2008

Former Assistant US Surgeon General Woodie Kessel, MD, MPH, Joins Academic Network LLC as Senior Scientific Advisor

Tuesday, June 24th, 2008

With enhanced medical leadership, Academic Network expands its virtual medical affairs services for food, beverage, healthcare and pharmaceutical companies

PORTLAND, ORE., June 24, 2008 – Award-winning Academic Network LLC, a leading medical and health research and communications company, today announced that former Assistant US Surgeon General Woodie Kessel, MD, MPH, has joined the firm as Senior Scientific Advisor. Spurred on by a sales growth record of nearly 300%, Academic Network adds Dr. Kessel to its team of medical experts to enhance the company’s medical & health consulting, medical advisory services, and virtual medical affairs department.

“Dr. Kessel is an internationally recognized physician and public servant whose prestigious career in medicine and healthcare bring a new level of expertise to our clients wanting the best counsel to develop new products, support health claims, improve patient recruitment and retention practices, educate consumers and meet regulatory agency requirements,” said Kate McCarron, co-founder of Academic Network LLC. “We have worked with Woodie for years on the Shaping America’s Youth initiative (www.shapingamericasyouth.org) and know that his understanding of 21st century healthcare and medical issues will benefit all of our clients whether they are developing new products or in need of scientific advice.”

In addition to serving in the Office of the US Surgeon General, Dr. Kessel, a pediatrician who has been awarded numerous honors and medals of excellence in public service, has also served as both Medical Director and Senior Surgeon for the US Public Health Service Commissioned Corps among countless other medical leadership roles. Kessel, who is best known for his advocacy for the improvement of child, family and community health, has been the senior advisor on public health, healthy policy and child and family health matters for the White House as well as PBS’ Sesame Workshop and Nickelodeon among others. He has held numerous senior medical executive positions for boards, task forces and government agencies. Kessel received his Doctor of Medicine degree from Albert Einstein College of Medicine, and his Master of Public Health from Johns Hopkins University. Dr. Kessel recently retired from the Public Health Service at the rank of Rear Admiral.

“I look forward to the opportunity to work with Academic Network in its commitment to provide best practices of the highest quality in communicating advances in healthcare to both consumers and health professionals, and ultimately to advance scientific knowledge,” said Dr. Kessel. “Academic Network’s leadership in developing effective strategies to recruit and retain subjects in clinical trials is a unique one and critical to advancing our understanding of new therapies.”

Food and beverage industries, clinical research organizations, biotechnology, nutraceutical and pharmaceutical industries as well as public relation firms seek Academic Network’s healthcare communication expertise. The term “one stop” clearly applies to Academic Network, whose all medical staff excels at:

  • Contact center solutions: call center, IVR, online, fullfillment
  • Clinical trial recruitment: site support, online screening services
  • Consumer affairs counsel: direct to consumer educational campaigns
  • Compliance counsel: adverse events reporting and customer care
  • Healthcare operators and contact center staffing: medical & nutritional expertise
  • New online media communications: web design, blogging, social networking

About Academic Network, LLC
Academic Network, LLC is a leading medical and health communications company conceived by academic professionals to serve as a singular source for communicating health-related issues to consumers and health professionals. Academic Network works with leading pharmaceutical, food and beverage, and other Fortune 500 companies, as well as healthcare organizations, in developing effective communications strategies through consulting, telecommunications, internet and new media resources. The firm offers the combined technological and medical expertise necessary to meet the demands and expectations of today’s health-focused public.

Visit Academic Network at www.academicnetwork.com.
For a tour of what we do and request for interviews, contact:
Claudia Johnson
Claudia@claudiajohnson.com
(503) 266-1776

Academic Network Combines Healthcare and Social Media Expertise To Lead Pharma, Food, Beverage Industries Safely Into Health 2.0

Monday, June 23rd, 2008

Award-winning medical communications firm enhances social media services to help clients engage customers and patients where they are most apt to gather information — online

Portland, Ore. (June 23, 2008) — Academic Network, an award-winning medical and health communications firm, is now offering new services to help clients practice safe, protected consumer engagement in the growing world of Health 2.0 — the use of social media for collaboration between patients, caregivers, medical professionals and other stakeholders. Because the trend toward Health 2.0 is growing so rapidly, Academic Network has started utilizing social media platforms to gather consumer information on new products, recruit patients for clinical trials and help clients successfully build, monitor, manage and track their online reputation as they engage with consumers online.

According to a recent report by Jane Sarasohn-Kahn, MA, MHSA, The Wisdom of Patients: Health Care Meets Online Social Media, “The phenomenon of the wisdom of crowds has begun to change consumers’ relationships with their traditional touchpoints in health: physicians, health plans, suppliers and pharmacists. By sharing ideas, discussing symptoms, and debating treatment options together, all of these stakeholders gain knowledge that can ultimately improve patient care.”

Academic Network has tapped into the social media phenomenon to help companies glean powerful information at the earliest stages of product research. Academic Network’s use of interactive social media to recruit subjects for large-scale clinical trials ensures even speedier completion of product research, higher quality of data, and accuracy of information that consumers will ultimately rely on for the safe use of both pharmaceutical and food products.

According to recent surveys by the Pew Internet Trust, some 80 percent of Americans have used the Internet to find health information, especially those facing diseases or conditions. As of January 2008, the Internet rivaled physicians as the leading source for health information. (iCrossing 2008). In addition, social media is rapidly becoming one of the top ways to gather information. As only 10 percent of consumers currently look to pharmaceutical companies for information, Academic Network saw a potential to connect the two and provide social media outlets for consumers through its pharmaceutical clients.

When one of the largest pharmaceutical and consumer healthcare companies planned to launch a new over-the-counter product, it called Academic Network. A team of scientific experts in nutrition, nephrology, physiology, biostatistics and informatics compiled a 45 member team of multilingual call center nurses, dietitians and professionals to answer questions on this new drug via a health call center, email and message boards.

Academic Network also has monitored, captured and reported Adverse Events (AEs) and Severe Adverse Events (SAEs) on one of the first sponsored blogs for the drug. Participants log into a secure site and can connect with other users, giving them a safe environment to share stories, advice and get support from other participants. Even in the safety of such secure sites, the need for monitoring, management and AE capture and reports is critical. With people sharing their medical and health experiences online, pharmaceutical companies must consider whether to gather information on AEs and SAEs online – especially on sites they sponsor.

Because not everyone who experiences adverse events contacts the pharmaceutical company, this practice provides Academic Network with a way to gather additional information about people’s experiences with the drug and provide its client with accurate reporting.

Academic Network provides trained healthcare representatives who have medical knowledge and experience and are dedicated to identifying consumer complaints and AEs in addition to a complete understanding of federal and state guidelines for consumer safety.

Food and beverage industries, clinical research organizations, biotechnology, nutriceutical and pharmaceutical industries as well as public relations firms seek Academic Network’s healthcare communication expertise. The term “one stop” clearly applies to Academic Network, whose staff excels at:

  • call center solutions
  • medical/health consulting
  • clinical trial recruitment and retention
  • consumer affairs for direct to consumer campaigns
  • adverse event reporting
  • consumer/professional health education
  • blog, social media and web development
  • fulfillment and technical writing
  • assistance in creating scientific materials for publication and online communities

About Academic Network, LLC
Academic Network, LLC is a leading medical and health communications company conceived by academic professionals to serve as a singular source for communicating health-related issues to consumers and health professionals. Academic Network works with leading pharmaceutical, food and beverage, and other Fortune 500 companies, as well as healthcare organizations, in developing effective communications strategies through consulting, telecommunications, Internet and other emerging media sources. The firm offers the combined technological and medical expertise necessary to meet the demands and expectations of today’s health-focused public. Visit the Academic Network website at www.academicnetwork.com.

For more information, contact:
Claudia Johnson
Claudia@claudiajohnson.com
503.266.1776

DIA Boston, Academic Network and Health 2.0

Sunday, June 22nd, 2008

I’m pleased to be serving as the online strategist for Academic Network (ANW for short), and am currently in Boston attending the Drug Information Association (DIA) show with a few ANW folks. ANW just announced our Health 2.0 initiative, helping pharma, food and other clients negotiate the changing world of communications online safely and securely.

I’ve been attending shows for years, and this one is one of the bigger conventions I’ve attended. My background is in technology, so I feel very much at home in a conference with software and other infrastructure suppliers are speaking in TLA’s (three letter acronyms) and speaking in a pretty technical language. Lucky for me!