Academic Network

Articles in the ‘Whitepapers’ Category

Harnessing Forces of Change – Health 2.0

Tuesday, August 5th, 2008

Consumers are going online to get health information in droves – and they’re sharing information and advice about drugs, medical procedures and healthy lifestyle habits with each other. Are you listening?

In this white paper for pharmaceutical companies, we make the case for safely listening to online consumer conversations while protecting your brand by capturing potential Adverse Events (AE’s) and creating responses where appropriate.

Learn more about what drives people online, and what they expect to find there. Then let Academic Network help you listen and engage safely.

“Pharmaceutical companies are being forced to redefine themselves from the inside out. Consolidation, corporate restructuring, outsourcing, and spinning off entire product lines are all serious strategic opportunities considered de rigueur in pharmaceuticals today.”

Fully three-quarters of health information seekers say they check the source and date “only sometimes,” “hardly ever,” or “never.” This translates to about 85 million Americans gathering health advice online without consistently examining the quality indicators of the information they find. Most searchers are pleased about what they find online, but some are frustrated or confused.

Read more in the whitepaper: Harnessing Forces of Change (PDF)