Academic Network
 

Pistachio Recall – FDA Information



In our efforts to monitor the current pistachio recall, we have provided a link to the FDA information page.


Academic Network, A Stericycle Company, Receives Top Outsourcer Award



Academic Network has been awarded the 2008 “Top Outsourcer Award” by ContactCenterWorld.com, a leading global support organization for the contact center industry. Academic Network was named top blended contact center outsourcer in the small-size category. Criteria for the award includes handling inbound and outbound calls and percentage of growth in seats and sales revenue.


Academic Network Recognized for Award-winning Growth in Customer Service, Clinical Trial Recruitment and Adverse Event Monitoring



Portland-based healthcare communications company credits growth to increased role in adverse event monitoring, telecommunications, and enhanced social media services to engage customers & patients online

Portland, OR (March, 2009) – DiversityBusiness.com, the nation’s leading multicultural internet site, has named Academic Network, a Stericycle, Inc. (NASDAQ:SRCL) company and leading healthcare contact center and consulting firm, as one of the “top 10 small businesses in Oregon” (Div100).

“Entrepreneurs are a growing force in the U.S. economy, and a force to be reckoned with,” said Kenton Clarke, CEO of Computer Consulting Associates International, the company that built DiversityBusiness.com. This is a whole business segment that can carry its own, that provides jobs, products and services, and generates wealth for their communities. These are the new leaders in American business.”

“We have seen consistent growth over the last several years and we are delighted to have been recognized for our growth and ability to meet the changing needs of our clients. We believe that our health staff, ability to swiftly respond and staff our contact and call centers, our enhanced adverse events monitoring and use social media have enabled us to continue to grow our consumer affairs and patient recruitment business and support our clients outsourcing needs,” says the company’s co-founder, Kathleen A. McCarron. “Our knowledge and experience with adverse events and the use of social media integrated with traditional communication channels will continue to be a focus of our growth in 2009.”

As a newly acquired company of Stericycle, Inc., Academic Network will bring its adverse event reporting experience and social media experience to support the recall and retrieval offerings to Stericycle client’s.

Academic Network will be honored at a special awards ceremony at DiversityBusiness.com’s “9th Annual Multicultural Business Conference”, taking place April 29 – May 1, 2009 at Disney’s Contemporary Resort in Walt Disney World, Florida.


Social Media Presentation at SOCAP International Symposium – April 21, 2009



On April 21, Academic Network, a Stericycle Company, presents Leveraging Social Media in Product Recalls, a panel at the SOCAP International Symposium in Chicago. Top names in the corporate social media movement — Chris Gidez of Hill & Knowlton, Mia Novic of Nielsen Online, and Linnea Johnson of Unilever — join Janet Johnson and Dr. David McCarron of Academic Network for this presentation. Panelists discuss how to use online forums, including blogs, Facebook and Twitter, to gather up-to-the minute consumer information surrounding a product recall (such as the peanut butter recall) and explore innovative strategies to manage timely and effective corporate response. Academic Network is poised at the forefront of this communications revolution, and we look forward to a lively and informed discussion.


Consumer Education of Online Adverse Event Reporting Needed Now



The current peanut butter recall has raised red flags to the awareness, usefulness and timeliness of our current adverse event reporting system. Government agencies and private corporations are working together to seek fast reporting of incidents and improve coordination of efforts, however, ask the average consumer if they are aware of online reporting tools for adverse events and you will get the answer “No.”  Better yet, ask them what is an adverse event!

Thus a direct to consumer education program is clearly needed now. A good example of a good online reporting tool but with little awareness of it’s existance is the MedWatch form 3500 (click on the blue button on the right).  The FDA has created a video channel on YouTube and presence on Twitter, but a  targeted campaign effort to educate consumers through all media channels on the availability of this information has been overlooked and not stated properly to the public.

What are we waiting for…..hopefully, not the next big public health issue. Tools are available to monitor some of the chatter but a simplified system for consumers and healthcare workers to know how and where to report might be a simple solution. As we develop our online tools and advance efforts through social media, we must assure that we educate the public too. To report an adverse event online through the FDA here.  Find coverage here on RWW on how social media was effective in the peanut butter recall. And finally, find coverage here to see how the public assumed some major peanut butter brands were part of the recall but did not associate the recall with other products such as ice cream, snack foods, etc.


Inc. Magazine Names Academic Network One of America’s 5000 Fastest-Growing Private Companies



Academic Network Ranks No. 2,526 on the 2008 Inc. 5,000, No. 40 in the Portland Metro Region with Three-Year Sales Growth of 141%

PORTLAND, Ore., September 22, 2008 – Inc. has ranked Academic Network No. 2,526 on its annual ranking of the 5000 fastest-growing private companies in the country. The list is the most comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs. Taken as a whole, these companies represent the backbone of the U.S. economy. Academic Network placed No. 40 in growth for the Portland Metro Region.

“We’re able to hire more people and our business is growing because of our expanding partnerships and extended outsourcing consumer care solutions with industry giants like ConAgra, GlaxoSmithKline, Fleishman-Hillard, and Boston Scientific,” says Academic Network co-founder, David McCarron, MD, FACP, who has appeared in the New York Times, CBS, PBS, NPR and CNN. “We wouldn’t have this success without Portland’s rich multilingual healthcare workforce.”

“Our second annual Inc. 5000 continues the most ambitious project in business journalism,” said Inc. 5000 Project Manager Jim Melloan. “The Inc. 5000 gives an unrivalled portrait of young, underreported companies across all industries doing fascinating things with cutting-edge business models, as well as older companies that are still showing impressive growth.”

Academic Network provides health care communication solutions via its call center and web-based services for pharmaceutical companies, food and beverage companies, and medical centers. The firm’s health education consulting team mans a live, toll-free call center for consumer queries, helps with patient recruitment, program development and the management of governmental and health professional relations. Academic Network is also in the business of developing non-branded websites for their clients seeking to provide online resource centers on specific health and medical issues.

“We regularly partner with Academic Network to develop and implement clinical trial recruitment programs for our pharmaceutical and biotechnology clients. Their targeted recruitment strategies, ability to ramp up call center and prescreening, processes on aggressive timeframes, and network of medical and scientific counsel are as innovative as they come,” said Mindy Warner, Senior Vice President and Partner.

Food and beverage industries, clinical research organizations, biotechnology, nutraceutical and pharmaceutical industries as well as public relation firms seek Academic Network’s healthcare communication expertise. The term “one stop” clearly applies to Academic Network, whose all medical staff excels at:

  • Contact center solutions: call center, IVR, online, fullfillment
  • Clinical trial recruitment: site support, online screening services
  • Consumer affairs counsel: direct to consumer educational campaigns
  • Compliance counsel: adverse events reporting and customer care
  • Healthcare operators and contact center staffing: medical & nutritional expertise
  • New online media communications: web design, blogging, social networking
  • Medical Advisory Boards and Medical Experts

About Inc. 500|Inc. 5000 Conference Each year, Inc. magazine and Inc.com celebrate the remarkable achievements of today’s entrepreneurial superstars — the privately held small businesses that drive our economy. The Inc. 500|Inc. 5000 Conference brings together members of the Inc. 5000 community—both a new class of Inc. 5000 honorees and the list’s alumni—for three days of powerful networking, inspired learning, and momentous celebration.

About Academic Network Academic Network is a leading medical and health communications company conceived by academic professionals to serve as a singular source for communicating health-related issues to consumers and health professionals. Academic Network works with leading pharmaceutical, food and beverage, and other Fortune 500 companies, as well as healthcare organizations, in developing effective communications strategies through consulting, telecommunications, internet and new media resources. The firm offers the combined technological and medical expertise necessary to meet the demands and expectations of today’s health-focused public. Visit Academic Network at www.academicnetwork.com.

Contact:

Claudia Johnson
Claudia@claudiajohnson.com
503.799.2220


Harnessing Forces of Change – Health 2.0



Consumers are going online to get health information in droves – and they’re sharing information and advice about drugs, medical procedures and healthy lifestyle habits with each other. Are you listening?

In this white paper for pharmaceutical companies, we make the case for safely listening to online consumer conversations while protecting your brand by capturing potential Adverse Events (AE’s) and creating responses where appropriate.

Learn more about what drives people online, and what they expect to find there. Then let Academic Network help you listen and engage safely.

“Pharmaceutical companies are being forced to redefine themselves from the inside out. Consolidation, corporate restructuring, outsourcing, and spinning off entire product lines are all serious strategic opportunities considered de rigueur in pharmaceuticals today.”

Fully three-quarters of health information seekers say they check the source and date “only sometimes,” “hardly ever,” or “never.” This translates to about 85 million Americans gathering health advice online without consistently examining the quality indicators of the information they find. Most searchers are pleased about what they find online, but some are frustrated or confused.

Read more in the whitepaper: Harnessing Forces of Change (PDF)


Portland Business Journal Recognizes Academic Network, LLC, as one of Portland’s Fastest Growing Private Companies



International Corporate Giants Boston Scientific, ConAgra, GlaxoSmithKline And Others Depend On Portland’s Academic Network LLC And Its Medical and Nutrition ExpertsTo Develop, Test And Market Products

PORTLAND, ORE., JULY, 2008 – Spurred on by a sales growth record of nearly 300% as well as a 300% jump in its contact center outsourcing capacity, Oregon’s award-winning Academic Network has been named one of the fastest growing private companies in Portland by the Portland Business Journal. The medical and healthcare communications and consulting firm, which recently opened offices also in Washington DC and New York City, now offers clients expanded services like global clinical research recruitment services, drug safety/pharmacovigilance, blogging and social media services.

The Portland Business Journal’s annual list consists of privately held companies whose growth represents the best in the region. In order to be considered for the list, a company must have revenues of at least $500,000 and experienced revenue growth during the past three years.

“Our growth this last year exists in part because of our expanding partnerships and extended outsourcing consumer care solutions with industry giants like ConAgra, GlaxoSmithKline, Fleishman-Hillard, Ethicon Endo-surgery, a Johnson & Johnson company, and Boston Scientific,” says Academic Network co-founder, David McCarron, MD, FACP, who has appeared in the New York Times, CBS, PBS, NPR and CNN. “We wouldn’t have this success without Portland’s rich multilingual healthcare workforce.”

About Academic Network, LLC
Academic Network, LLC is a leading medical and health communications company conceived by academic professionals to serve as a singular source for communicating health-related issues to consumers and health professionals. Academic Network works with leading pharmaceutical, food and beverage, and other Fortune 500 companies, as well as healthcare organizations, in developing effective communications strategies through consulting, telecommunications, Internet and other emerging media sources. The firm offers the combined technological and medical expertise necessary to meet the demands and expectations of today’s health-focused public. Visit the Academic Network website at www.academicnetwork.com.

For more information, contact:
Claudia Johnson
Claudia@claudiajohnson.com
503.266.1776


Building the Case for Health 2.0



According to recent surveys by the Pew Internet Trust, 60 – 80 percent of Americans have used the Internet to find health information; and as of January 2008, the Internet rivaled physicians as the leading source for health information. In fact, iCrossing’s “How America Searches: Health and Wellness” January 2008 report states:

Internet is the most widely used resource for health information: 59% of adults use online resources to obtain health and wellness information, versus 55% who go to their doctors and 29% who talk to relatives, friends or co-workers

Yahoo! Health has found that 80 percent of online searchers are looking for themselves, while 20 percent are looking for someone else. For cancer and Alzheimer’s, the proportion of people searching for others is higher. (Source: Jane Sarashon Kahn, The Wisdom of Patients: Health Care Meets Online Social Media)

And consumers aren’t just going one place in their search for health information online, although the vast majority start with a search engine. Once they begin their quest, they’re route takes them through multiple sites (WebMD, Wikipedia, Mayo Clinic), blogs and social networks to gather information. (ibid)

What are they going online? According to JupiterResearch, the top three reasons people congregate online are:

  1. To see what other consumers say about a medication or treatment (36%)
  2. To research other consumers’ knowledge and experiences (31%)
  3. To learn skills or get education to manage a condition (27%)

(Source: JupiterResearch. Online Health: Assessing the Risks and Opportunity of Social and One-to-One Media, 2007)

These are all powerful motivators for consumers… but they also should be powerful motivators for those who provide medication, treatment and education to begin to listen, track and monitor the conversations they’re having…


Listening: Your First Step to Online Success



In an article today in the Boston Globe called “Hurry up, the customer has a complaint”, author Carolyn Johnson cites several examples of consumers complaining quite publicly about products and services in their blogs and other social media options like Twitter.

“We’re in a world where one person, by their actions, can make a
company look bad, and it can get echoed and amplified over and over
again,” said Josh Bernoff, an analyst at Forrester Research
and coauthor of “Groundswell,” a book about business and social
technologies. “The power has shifted, [so] that big companies now have
to be worried about one individual with a microphone called a blog.”

Frankly, I’d call it a megaphone, not a microphone. I’ve personally seen the amazing reach of a “meme” (conversation) that explodes through the blogosphere. And believe me, reach and frequency can be exponential, especially where a little brand controversy is involved.

The article goes on to make great examples of companies like Comcast, Southwest Airlines and Dell; each of whom have people dedicated to monitoring their online reputations for consumer kudos and complaints.

My bottom line on this?

If you do nothing more than listen to the chatter online, you’re doing more to protect your brand, your online reputation, and (likely) your value as a company, than most. Listening is the very first step to success.