Academic Network
 

Posts Tagged ‘online reputation management’

Academic Network Builds Upon Health Expertise to Provide Social Media Services for Health Industries

Monday, November 23rd, 2009

Medical Experts Enhance the Online Identity of Your Product

Your customers are talking about you online. You want to be fluent in the conversation.

Academic Network, a Stericycle company, has developed an outsourcing online management service targeted to the pharmaceutical, food and beverage industries.  The service includes both an online audit and ongoing reputation monitoring by health professionals trained in medicine, nutrition and identifying adverse events. The service is designed to offer companies an outsourcing solution at a fraction of the cost of building and maintaining an online reputation management system in-house.

Clients use Academic Network’s professional social media staff to monitor and engage with others online, thereby enhancing their brand. Academic Network has created an outsourcing model to manage the risk and provide the expertise to help companies not only launch a social media campaign but maintain their reputation online at a fraction of the cost. A successful social media campaign involves dedicated resources to effectively monitor and manage online conversations about a company’s products.  Academic Network’s health professionals provide the expertise to assure that any adverse conversations online are brought to the attention of their clients to protect the safety of their products and customers.

Many companies have started to use social media tools but have not considered the overall costs to build and maintain a successful online program. Academic Network offers an outsourcing solution that will add expertise, while reducing overall costs in equipment, software and staff. The savings incurred mirrors that of traditional call center outsourcing, and takes advantage of the shared resources that Academic Network offers.