Leveraging Social Media in Product Recalls: Part 10

This is part 10 of an 11 part series of the Social Media Panel discussion presented by Academic Network at the SOCAP International Symposium, April 21, 2009, exploring the power of social media to manage your company’s image and product reputation during a recall.

Leveraging Social Media in Product Recalls: Part 10

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Panelists

• David McCarron, MD, FACP
  VP Healthcare Communications, Academic Network, a Stericycle company

• Janet Johnson
  Senior Online Strategist, Academic Network, a Stericycle company

• Mia Novic
  Sales Director, Pharma/Healthcare, Nielsen Online

• Chris Gidez
  Senior Vice President, U.S. Director, Risk Management/Crisis Communications, Hill & Knowlton

• Linnea Johnson
  Director, Unilever Consumer Services

Video

Leveraging Social Media in Product Recalls: Part 1
Leveraging Social Media in Product Recalls: Part 2
Leveraging Social Media in Product Recalls: Part 3
Leveraging Social Media in Product Recalls: Part 4
Leveraging Social Media in Product Recalls: Part 5
Leveraging Social Media in Product Recalls: Part 6
Leveraging Social Media in Product Recalls: Part 7
Leveraging Social Media in Product Recalls: Part 8
Leveraging Social Media in Product Recalls: Part 9
Leveraging Social Media in Product Recalls: Part 10
Leveraging Social Media in Product Recalls: Part 11