Peanut Butter Recall and Consumer Education of online reporting tools

The current peanut butter recall has raised red flags as to the usefulness and timeliness of our current reporting systems. Government agencies and private companies are working together together to seek faster reporting of incidents but if you ask the average consumer "Did you know you can report an incident on line through the FDA or any other agency", the response is typically "No".  Thus, a need for direct consumer education is clearly evident and the use of new social media tools to educate consumers is available now and at a fraction of the fees associated with traditional marketing tactics. The FDA is on YouTube and Twitter, however, a targeted effort is needed to educate consumers that these tools are available. What are we waiting for......the next public health issue. Let's work together to bring the most advanced tracking tools to the forfront of our government, food, pharm and consumer goods industries.